I started teaching at Northwestern University in 1961 and taught
there full time through 1992. For 16 years I was the department's doctoral program coordinator and for 12 years
the head of the department. Before that I worked at Social Research, Inc., from 1948, becoming a part time principal
when I joined Northwestern. After being retired at NU in 1992, I continued teaching parttime until 1997 when I became
head of the marketing department at the University of Arizona, and did that for about 7 years. I am currently the Coca-Cola
Distinguished Professor of Marketing at the Eller College of Management, University of Arizona and Special Assistant to the
Head of the Department. I am also a Charles H. Kellstadt Professor Emeritus at the Kellogg School of Management,
Northwestern University. I don't teach a semester long class, but I meet with doctoral students in seminars
and special sessions. I take classes for my colleagues when they want me to discuss alternative methods of research,
projective techniques, social class, my current research interests, etc. I recently spoke at the 2006 Conference
of the Korean Academy of Marketing Science and at three Korean universities: Jeju National, Ewha Women's College,
and Yonsie. I plan to talk to doctoral students at ACR in Milan in July about "Recalcitrance: Resisting Transformative
Influence." As part of my data-gathering I am conducting The Gullibility Project, to learn people's
ideas about engaging in gullible behavior despite knowing better. You can see my questionnaire by clicking on the
gullibility link. Bye for now: more information later as I go along and develop this site. Thanks for your
attention. Email me with comments.
